Focused on

Better Ways

I’m the founder of two established Melbourne-based businesses, with over 20 years’ experience in market research recruitment, business operations, and service-based business development.

I began my career in advertising before founding Focus People, now one of Australia’s leading market research recruitment agencies, and later establishing Bayside Focus Group Rooms, a purpose-built research and meeting facility in Melbourne’s bayside.

Alongside my businesses, I work with business owners to improve efficiency, build offshore support teams, and implement practical systems that help them delegate more effectively and reclaim their time.

At the heart of everything I do is a focus on creating smooth, professional, and positive experiences for clients, participants, and teams.

My companies

Focus People Market Research Recruitment was established over 22 years ago and is now one of Australia’s leading market research recruitment agencies. We partner with research agencies, government departments, and corporate insights teams nationwide to deliver high-quality participants for research projects.
We’re always looking for people to join our panel - share your opinions, influence real decisions, and get paid for your time.
Bayside Focus Group Rooms is a purpose-built research and collaboration space in Melbourne’s bayside suburb of Hampton. Established nearly 10 years ago, it was originally designed for focus groups and has since expanded to support workshops, meetings, co-working, and taste testing projects.
The venue provides a professional, comfortable, and fully equipped environment designed to support seamless research and business collaboration.
In addition to the venue, we also assist business owners to improve efficiency by helping them find and onboard virtual assistants from the Philippines. This includes guidance on delegation, role setup, and building more effective systems so business owners can buy back their time and focus on higher-value work.

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